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WEBSITE'S CONTENT ANALYSIS: WRITING FOR THE SEARCH ENGINES WITH SEO IN MIND

 

There is specific way to write for the search engines. This is the opposite technique of spamming. Writing compelling content can make your website more credible, and in most cases, will dramatically increase sales of your services or products. I will never stop stressing the importance of text in the search engines: the new video and multimedia revolution has just gotten started, and search engines will focus for many years on the reading of text only.

• The Power of Natural Sounding Paragraphs

We believe that many engines continually create more sophisticated ways of grading pages by their content and will often ignore many pages that simply try to list out the same keyword over and over in a list. Sometimes this technique can still work. However, the technique of listing keywords can often be abused, so engines are turning to judging the content of the page, rather than what keywords you list in your META tags or elsewhere on your web site.
You'll find many pages that appear to naturally integrate keywords into the content of the page and often rank better on some engines. I'm guessing they are employing a system where keywords are given less weight or ignored if the keyword is found within so many characters or words of that same keyword. Repeat the keyword, but keeping it spaced apart may work better on some engines.

 

Today, you have to be more clever than simply repeating keywords. As I have described earlier, most search engines penalize after you’ve repeated any one keyword more than seven times. Others now penalize if a keyword is repeated more than three times. All search engines are now implementing sophisticated code to try to detect these flagrant attempts to influence their index. It is believed they now check not only for word repetition but also for sentence construction.

If we reflect on what we would like to communicate, the keywords and the phrases that best represent the heart of our services will flow naturally from your mouth without the need for softwares or keyword tools. It can be a gratifying experience to see how a simple change of keywords can change our search engine rankings.

 

If we educate people to the virtuosity of the information, we may be able to receive backlinks from trusted websites like universities or newspapers.

Think how we can put our brain to work to describe in great detail our sites. I used to revise many pages because I love semantics and the languages in general ( I studied Greek and Latin for many years) and when we approach searches performed on the internet, we have to think not in terms of synonyms but laterally with related words -- or an expansion of the first set of words. For instance, instead of a pizzeria owner using the word "pizza" on his site, he might consider using "cheap eats" or "budget dinners" or "quick bites" to capture customer share. I think these collateral searches make more sense in building the content architecture of our website -- and this is what the search engines want from us.