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SEARCH ENGINE MARKETING FOR CORPORATIONS

 

In my experience, dating back to 1999, I saw many websites with a good page rank, but without any comprehension of how to be found on the web in terms of keywords being researched by individuals. The issue here is: does a website with page rank 6 or 7 need to be optimized in order to show up in the search engines ?

The answer is yes! It needs to go to the seo doctor !!

 

• Also a big corporate website needs the right seo strategy

 

In fact, the main problem of these websites is that they have been linked naturally through the years with the domain name as anchor text, but their domain name does not contain the keywords researched by individuals. So, for example, nobody may know Stefano Sandano as seo consultant for the italian firms but if you research keyword like "rome tour guide" you will find one of his websites dedicated to the activity of sightseeing in Rome as a private tour guide. Only when we are able to understand how much traffic a website loses by not being linked actively and properly, we'll figure out the work to do in order to gain the right exposure in the search engines.

My search engine marketing and consulting services for a big corporate website consists of:

• - Proofreading the previous linking campaign that gave you exposure on the search engines;
  - Building a new linking campaign that will bring you long term visibility for the most competitive keywords;
  - On-page optimization and content building in cooperation with the web developer of the company;
  - Internal linking structure improvement in order to gain more consistency and theme relevancy.