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Many people think search engines are like unpredictable monsters. Whether you arrive on top is all a matter of chance. Nothing could be further from the truth! There is a pattern and process to the search engines, and its my job to study them to make your site rank higher. For instance, search engines may also use technologies like Latent Semantic Indexing to mathematically model the concepts of related pages.

If you're listed but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to. There are two obstacles to solving this problem. First you have to know the techniques that will move you into a top 10 position. Then, once you learn how to achieve a top 10 search position, you have to monitor your progress -- a crucial step that takes hours to do right. Webmasters used to claim that they spent upwards of 30 hours a week checking their search positions. A top 10 ranking in a major search engine such as Yahoo!, Lycos or AltaVista often will generate more targeted traffic than an expensive banner advertising campaign -- and, a good search engine position is free -- anyone can do it.

However,if you artificially write a page stuffed with one keyword or keyword phrase without adding many of the phrases that occur in similar documents your business may not pop up on search engines, or some algorithms may read your document as being less relevant. The key is to write naturally (using various related terms) and structure the page well.

Link Market - Free Link Exchange, Link Swap and Link Trade Directory
Have you ever tried to exchange links, swap links, or trade links? Was it hard? Use link market instead; - it is easy to use, free and very smart. It will save you hours of work.

There will always be ways to fool the search engines, but you will lose the game and your ranking if you optimize your site using deceptive techniques. The goal of the search engines is actually to emulate human intelligence.

KEY POINTS OF A TIMELESS SEO CAMPAIGN

1. Write good content on your website
2. Perform a smart linking campaign
3. Do not rush getting inbound links to your pages
4. Provide structure for the internal linking of your pages, such as dividing the content in thematic subjects to keep the relevance
5. Avoid or limit the use of Flash or movies
6. Be useful: it's the only way to make your readers come back to your website