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Taking care of a website's search engine placement is akin to being a doctor. If the doctor is good, the diagnosis and course of healing will be successful. Imagine how many pages are " sick" with bad titles, bad code, no text and so on. Rescuing a website from the dust is like an archaeological discovery, which brings to light what has been buried for years: the heart and the intentions of my customers.

Well, a website has a lot of operations to perform before becoming healthy, like the sitemap and a good linking campaign. There is still the misconception that 90% of the people believe that the search engines index the whole website, while instead they only show several pages of your domain, the ones that offer better results in terms of content offered and link received.

Once I have a website to work on, I first reflect on my customer, his life style, what he wants to achieve with this site. Then I create strategies. My process is not "cookie cutter" nor does one size fit all.

Having your site come up on the first page of a key search engine is a pride and an achievement for me.

Search engines like Google do not like super quick, voluminous changes to sites on a regular basis. While we must speed up your optimization, my mission is to work carefully -- piece by piece every day -- as that is the recipe to gain substantial and steady visibility online.

The purpose of a web page is to provide visitors with information. Whether that information is a sales pitch or free information, the function of the web page is the same: to provide relevant information. If the web page doesn't get visitors, the destiny of the website is to become lost amongst billions of others in an increasingly tangled world wide web. If you want to get visitors, you can pay for them, or get them for free at search engines like Google.
To get free traffic from search engines like Google, you need to come up in the top search results when someone searches for a keyword or phrase related to your web page. We need to know what terms people are typing into the search box at Google, relating to our web page. By knowing this information, we can design our web page around these and other related terms and hopefully Google will think our page is important enough to show in the top of the search results.