Another on-page factor to consider if we want to optimize your site is the site architecture that refers to the website navigation scheme and layout. The way your pages are linked to each other can dramatically affect your rankings.
Finding links on the website is time consuming, but if you will be able to find good inbound links the search engines will reward you with higher SERPs because they see you are smart and very consistent.
Links from contextually relevant sites are also a key ranking factor. When we say "contextually relevant," we mean that the information is on a certain theme (or topic or subject) and it is not enough for the anchor text to use similar words, as words can have multiple meanings on unrelated subjects. Beyond the anchor text, search engines look at the words around the anchor text, words on the entire page and even the entire site being linked from. Why? Because sites that are relevant to the topic of the query provide more relevant links than others. Random links from popular sites do not convey the same authority as links from sites that are popular and thematically related.
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Links are the web's life
Link building is becoming more and more important to have a successful position in the Serp.