Link popularity is crucial. More and more search engines measure it ( and the quality of the links ) and use that info when ranking sites. Without it your site probably won't rank well, but if many good sites link to yours, you probably have a good site with lots of useful information. Any seo worth his salt should be able to suggest ways to improve your site's link popularity.
What others sites "say" about your site through their link text, the title of their links page, and the content of their links page can be almost as important as what your own web pages say !!. This means that the quality of the links may be as important as the quantity of links to your site.
Learn the good rules

The search engines are getting smarter and smarter. What Seo strategy is good for your website?
When PPCs are helpful?

Learn the right mix between ppc and seo to receive the best exposure.
Our FAQs can help you

We like to answer good questions about seo and the time involved in this process.
Links are the web's life

Link building is becoming more and more important to have a successful position in the Serp.