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LINK BUILDING CAMPAIGNS: HOW TO ATTRACT MORE VISITORS TO YOUR WEBSITE

 

The on-page factors are not enough to increase dramatically the rankings of your webpages: we need links. Getting quality links to get your site to rank properly in Google is a very hard task, and it's work that requires patience and many skills. Being an expert on link building can put you at the top of the search engine marketing industry.

I first start my clients' link building campaign by focusing on internal links within their web site. After this step, I focus on building keyword-rich, quality external links from third-party sites that will increase the relevancy of your site. By increasing the relevancy of these important keyword phrases through the link building process, link popularity and search engine placements will be improved for your sites.

The links I build are not only pointing to the homepage but also to the other pages of the website in order to achieve a good page rank. We have to know that the web is composed by pages and not by websites. Search engines index the most important pages your web developer has built for you.
There are several ways to ask for links, but recently search engines are penalizing the reciprocal link exchange and prefer high quality inbound links from websites related to our web pages.

The best—meaning most likely to drive traffic—inbound links come from:

• Sites that publish content that is complementary and related to the content on your site.
• Hub sites that are a central repository, discussion area, and community site for a particular interest group

• Consider the sites you find useful, entertaining, and informative.
• Use the Web’s taxonomic directories to find sites in your category and in related categories

 

If you have a brand new site and start acquiring thousands of backlinks in a short period of time, your site may get in trouble with search engine filters. This practice will not look natural to search engines, and your site will not fully benefit from the backlinks you have acquired. That's why the link building work must be slow and steady.

Patience and creativity are key to one way link building.