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Most people, when confronted with a need to search on the Internet, jump right into a search engine, enter their keywords in the search (or query) box, hit the Enter key, and wonder why they are presented with millions of search results that may or may not have anything to do with their particular search need. Each of the millions of search results represents a choice that must be made. Do I click on this link or another? Do I have time to review 200 web pages to find the particular piece of information I need? Most importantly for you as a business owner: is my website optimized to be found first in this type of competitive environment?

Give your visitors valuable content and provide them with what they need to make them your CUSTOMERS.

It's not about keywords research or brainstorming : it's all about giving the people what they want. Do you really know what they want online? They want to QUICKLY AND EASILY find precisely what they need, and have a positive experience with your website. That's why the content of your pages must be not only well written but compelling. Good content creates word of mouth: it sells itself, because it's highly viral.

SEO can drive more traffic to your web site. If you plan carefully, you can impact the kind of traffic driven to your site. This means that you need to consider SEO as part of your general market research and business plan. Sure, most businesses want traffic. But not just any traffic. Just as the goal of a brick-and-mortar business is to have qualified customers—ones with money in their pocket who are ready to buy when they walk in the door, an online business ideally wants qualified traffic.

Qualified traffic is targeted traffic. It is made up of people who are really interested in your products or services, who are ready to buy it, and have the means to buy it. This implies that to successfully create a SEO campaign you need to plan: this means understanding your ideal prospect, their habits and who they are, and creating a step-by-step scheme to “lure” this prospect to your site where he or she can be converted to a customer.

Concentrate on building true value first: it's the hardest but the most important principle in SEO.